A singapore-based design company Kult3D critiques the consumerisms take on the Couture Jam and faux luxury life. The life preservers were inspirted by some of the biggest names in fashion such as Chanel and Louis Vuitton. The flotation devices and the concept of the life jackets is a satirical look into the future of consumption. This work suggests fashion in our era and the age of excess that we live in. Today Kult3D states how we can be branded to death.
The life jackets are very beautiful and have a striking effect on the viewer, however also a thought provoking one. However after you have glanced at the product and seen the beauty, you begin to look closer and see an almost disturbing message behind it, 'either we demand that companies and their brands embed sustainability now, or we risk not having the opportunity later', said Daryl Arnold CEO of Newton Circus. 'We make things that can lead to change. This time its art that changes minds, next time it might be a product that changes behavior'.
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