Paul Rand designed abc logo, original UPS logo, IBM logo
Massimo Vignelli - "There is no design without discipline. There is no discipline without intelligence".
(quote means there is more to design than design - you need to study and understand whats behind it)
Massimo designed the NYC subway map (all in Helvetica)
What to do when you are first starting a project:
Read
Take notes
Sketch
Choose
Make it perfect
Dont look at it after its done
Respect.
Dont shoot down someones idea.
work with it.
make it better.
make suggestions.
Erik Spiekermann: Putting back the face into typeface
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