The U.S. Snowboarding team’s website is very dynamic and straightforward. One of the website’s major strengths is how it is easy to navigate around the site and the layout is very user friendly. It is a very attractive website with many videos and other highlights that is a way of interacting and engaging the audience. The list of upcoming events and highlights are very informative for the user and keep viewers updated. Being a Graphic Design major I find the website particularly aesthetically pleasing and a very well done website that appeals to the target audience of young people.
I particularly like the Athletes section on the website. All of their pictures are featured and makes the viewer become more aware of the athletes themselves and makes them more easily identifiable.
The U.S. snowboarding team also has a twitter and facebook page. These forms of media are necessary in promoting and generating awareness. The twitter updates its audience on events and the athlete’s personal lives, creating interest in a quirky way to engage the audience. With 1,650 followers, the twitter site is growing in popularity!
The facebook page portrays many albums, mobile uploads and videos of the team and their travels. There are many promotions taking place trying to gain more traffic to the sight and more interest in the team. One promotion currently taking place is a signed snowboardcross poster up for grabs to be one as long as the facebook site breaks 5,000 fans by November 20th.
Another status is, ‘The secrets of Olympic Snowboarder Lindsey Jacobellis/Beauty on the go’. An article from fitness magazine on facebook creating buzz and attracting a female audience on the beauty secrets of a successful athlete. This is exciting and advertises for women athletes, getting them involved in the sport just as much as men.
https://twitter.com/ussnowboarding
http://www.facebook.com/ussnowboarding
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