Tuesday, April 26, 2011
NY Times Article
Highest Paid Designers
Before anybody answers Architect I will tell you now it is no highly paid at all (as I have been researching this question and that is a popular answer, I've also studied and worked in architecture and people always wrongly think I'm well off). Contrary to popular belief architects earn £30,000-£40,000 a year and perhaps more in London or in a senior role. You also have 5 years worth of education and 2 years work experience (RIBA framework) to get through first. It is not the most value for money but it's an enjoyable creative job that hardly repeats itself (every project being unique).
I suspect the highly paid design jobs are freelance jobs but they come with risks. It's not so much the profession with design but how high up the ladder you have climbed and the contacts you've made. If you're a director of a design firm then you could be earning around £100k+ per year depending on the profession.
Read more: http://wiki.answers.com/Q/What_are_the_highest_paid_design_jobs#ixzz1LVJ5loxh
Melinda Gates
Tuesday, April 5, 2011
Packaging design to help increase sales!
An Absolut World of Branding
I was 15 years old when I saw my first Absolut ad. I have been intrigued by the brand ever since and how Absolut has taken one product and made so many variations of it. This is the essence of creativity and marketing to me. The clever designs and witty captions are simple yet compelling, helping Absolut become one of the leading spirit companies in the world. When seeing the product, logo, or ads consumers are immediately able to identify it as Absolut. Their brand is recognized globally not only by their logo, but their product and their ad campaigns. To me this shows the true power of branding. The company was not just focused on creating an exceptional logo such as Nike, or McDonalds were, they have created and branded an Absolut world.
The history of Absolut Vodka dates back hundreds of years showing the value, recognition and glory of the brand. The popularity of Absolut in the U.S. has stirred excitement in our pop culture inspiring art, fashion and music to be associated with the Absolut. The power of the brand is limitless.